About The Creative & Blog

Welcome to my creative space!

I’m Carla, a 20-something Digital Content Creator and Mozambican native, that spends most days juggling between studying, a 9-5 as a Digital Media Account Manager and managing my own entrepreneurial pursuits one of them being my blog. Creating a digital platform of my own has afforded me the opportunity to get fully immersed in online advertising and content marketing. I love working with brands that are M.A.D (mad about digital), everything about “digital” enthrals me with excitement, particularly because the possibilities are endless. I pride myself in my professionalism and my ability to transform nothing into something.

“some highly imaginative tax shelters dreamed up by the accounting alchemists”

My Story

In August of 2015, I created my personal brand and a blog to become my creative outlet. You can expect to find on the blog an assorted combination of lifestyle interests – fashion, beauty, travel, visual inspirations, musings, music, tech/gadgets and home decor. As a self-proclaimed personal brand coach, you will also come across motivational content, personal stories about self-improvement, self-growth and well-being. All this can be summed up in the blog’s tagline – Identity. Impact. Influencer. #ItoTheThirdPower

I currently use the beautiful vibey city of Johannesburg as my backdrop to showcase my personal take on the new African narrative of young African female millennials, personal style and daily living.



Carla XIII Blog [XIII pronounced “shee”] is a personal brand and the brainchild of Mozambican born, South African bred creative, digital influencer, digital marketing professional and all round digital business enthusiast – Carla Fernandes.

A lifestyle blog focused on identity and impact through the mainstream topics of fashion, beauty and health on a carefully curated platform that reflects a new African narrative of identity, impact, influence, style, diversity, creativity and everything in between. Carla’s mission is to develop inspirational and expressive content that is audience driven, with her personal touch.

Connect with me on social media and catch up with my daily musings, motivation and/or inspirations.



The CARLA XIII Blog reader and/or subscriber is no different to her, influential, young, aspirational, ambitious, empowered, empowering and on a constant search for positive impact, strong sense of identity, imaginative expressions, daily musings and a whole lot of personal style as a mode of self-expression.

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